It will take time for foldables to become mainstream: OnePlus defends
decision to delay the OnePlus Open 2 and bow out of the foldable phones race in 2025

Date:
Sat, 12 Apr 2025 14:00:00 +0000

Description:
OnePlus executive Rudolf Xu has shed more light on the company's decision to withdraw from the foldable market in 2025.

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The OnePlus Open was well-received on its release in October 2023 (we described it as the only foldable phone that doesn't compromise in our
OnePlus Open review ), so it was more than a little disappointing to hear
that a much-rumored OnePlus Open 2 wont be hitting shelves any time soon .

In a statement posted to the OnePlus Community forum in February, OnePlus announced that it had made the decision not to release a foldable in 2025, noting that Oppo OnePlus sister company is now taking the lead in the foldable segment with the Oppo Find N5 (which, incidentally, is still not available outside of China at the time of writing).

"This is not a step back, its a recalibration," OnePlus explained at the time
but what does that mean, exactly? We asked the company to elaborate on its reasoning during a recent sponsored visit to OnePlus HQ in Guangdong, China. Rudolf Xu, Senior Product Marketing Manager for OnePlus, had this to say:

In the foldable industry, the common challenge for every smartphone maker is [working out] how to make the phone slimmer, lighter, and the crease less visible, while also, at the same time, not sacrificing other key specs when you are trying to solve those challenges, Xu told TechRadar.

At OnePlus, we want to bring the best possible experience [to the user]. If you look back at the OnePlus Open, even up until today, it still has very competitive specs, honestly. Its more about a timing situation. We are thinking about how we want to solve those [aforementioned] challenges in a better way. Thats why we decided not to launch a foldable this year.

The OnePlus Open, even up until today, still has very competitive specs. Rudolf Xu, OnePlus

Its clear, then, that a desire to bring meaningful (i.e. not iterative) innovation to the foldable market lies at the heart of OnePlus decision to delay its foldable plans but there are economic factors at play here, too.

Xu explained: There's also a figure I can share [that will help justify our decision]. If you check the latest Counterpoint research , foldable shipments increased by 2.9% year-over-year in 2024, which was actually lower than expected. The foldable market is increasing, for sure, but it will still take time for foldables to become mainstream and to really, let's say, cross the chasm and become a product for the majority [of people]. The OnePlus Open is still among the best foldable phones in 2025 (Image credit: Future / Philip Berne)

In other words, the foldable market simply isnt yet big enough to make
regular product launches economically viable at least for OnePlus.

Samsung continues to release book- and flip-style foldables on an annual
basis (the Galaxy Z Fold 7 and Galaxy Z Flip 7 are next on the agenda), but its true that the South Korean giant has more resources at its disposal, not to mention a much larger user base.

The good news is that the OnePlus Open 2 isnt just a pipe dream. OnePlus confirmed in its aforementioned statement that its not withdrawing from the foldable market entirely our decision to pause on foldables for this generation does not signify a departure from the category, the brand explained. And given that were not expecting a new model in 2025, its safe to assume that the OnePlus Open 2, when it does eventually arrive, wont just be
a rebadged Oppo Find N5 (though we are huge fans of that particular device).

What do you think about OnePlus' decision, and the state of foldable phones
in 2025 more generally? Let us know in the comments. You might also like OnePlus Open 2 rumors are heating up here are 5 things I want to see from
the foldable follow-up Best OnePlus phones: top flagship and budget models OnePlus Watch 3 review: the Android smartwatch of 2025 so far



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Link to news story: https://www.techradar.com/phones/oneplus-phones/it-will-take-time-for-foldable s-to-become-mainstream-oneplus-defends-decision-to-delay-the-oneplus-open-2-an d-bow-out-of-the-foldable-phones-race-in-2025


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