More ads are coming to ChatGPT as Amazon signs new OpenAI deal

Date:
Fri, 11 Sep 2026 12:25:00 +0000

Description:
Brands can now buy ChatGPT ads directly through Amazon on either a cost per click or per thousand impressions basis.

FULL STORY ======================================================================Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Threads Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Amazon and OpenAI partner up to enable more brands to buy adds in ChatGPT US brands can join a pilot to buy ads directly via Amazon Cost per click and per 1k impressions are options Amazon has announced a new partnership between its Ads business and OpenAI, allowing advertisers to buy ads within ChatGPT.

Initially launching as a pilot in the US, the move would mean that brands can buy ChatGPT ads from Amazon DSP instead of having to deal with OpenAI itself, making it more accessible to brands that already use Amazon's platform. The company noted that conversational advertising represents one of the fastest-growing opportunities for brands to reach consumers where they spend more and more time, and compared with other channels, it remains much more untapped. Latest Videos From TechRadar Watch full video here: US brands can now buy ChatGPT ad spaces via Amazon Crucially, Amazon wanted that it does
not control which ChatGPT conversations receive an ad, but rather it helps campaign setup and optimization. In other words, Amazon works as an intermediary to handle negotiating ad spaces with OpenAI.

Both text and image ads can be displayed underneath the chatbot 's answer, with OpenAI set to display a clear sponsored ad label in order to keep a
clear distinction between meaningful output and advertised content. You may like I turned off ChatGPT ads to see what Id lose OpenAI wants to help your small business grow - if you use ChatGPT more UK SMBs are increasingly
turning to AI for their ads and many consider it their secret weapon for expansion

Amazon is also offering two payment types for its ChatGPT-bound ads cost per click and cost per thousand impressions.

"Through our collaboration with Amazon Ads and ChatGPT Ads, we can leverage deep consumer insights to inform how and when Delta Vacations appear within ChatGPT Ads experiences to create new opportunities for travellers to engage and discover vacation possibilities," Delta Vacations President Katrin Koenig explained as one of the platform's early customers and users. Are you a pro? Subscribe to our newsletter Sign up to the TechRadar Pro newsletter to get
all the top news, opinion, features and guidance your business needs to succeed! Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors By submitting
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While OpenAI has its own, much smaller advertising program, partnering with Amazon gives it access to a huge pool of established advertisers already
using Amazon. As the third-largest digital advertising business (per
Marketing Dive ) with an annual advertising revenue of around $70 billion, even a small proportion of this could mark a major boost for the ChatGPT maker. Follow TechRadar on Google News and add us as a preferred source to
get our expert news, reviews, and opinion in your feeds.



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Link to news story: https://www.techradar.com/pro/more-ads-are-coming-to-chatgpt-as-amazon-signs-n ew-openai-deal


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