Black Holes and Revel-AI-tions - Meta's new personal AI agent accused of stealing social media handles from top British band Muse

Date:
Thu, 10 Sep 2026 16:05:00 +0000

Description:
The tale of who owns @Muse - and how, continues to rumble on.

FULL STORY ======================================================================Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Threads Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Meta launches Muse personal AI agent - and seemingly takes social media accounts too British rock icons Muse seemingly shifted to @Museband However changeover seems not to apply to older tweets After Meta recently launched Muse, its new "personal AI agent", the company has apparently already run into difficulties securing the social
media handles for its new project.

Both the Instagram and Threads handle for @Muse previously belonged to iconic British rock trio Muse, but now appear to be under the control of Meta. The former has apparently been shunted out to @Museband, despite having been around a lot longer than Meta's latest misguided AI boondoggle - with the
move alarming fans and industry observers around the world. Latest Videos
From TechRadar Watch full video here: Just a load of Hysteria? One of Britain's most successful rock exports, Muse (the band) trademarked its name in 1999, and had used the @muse account on Instagram and on X for many years.

However The Independent noticed that in July 2026, this changed, with Meta's platform taking over on both websites. This has caused some unfortunate cross-referencing for some user's tweets, causing Meta executives (including Mark Zuckerberg himself) to apparently hail the performance of @Museband as "the best AI agent I've tried". You may like MySpace returnsagain. No surprise; I'm shocked it's not the first all-AI social platform Meta thought AI could do the job instead of humans what happened next should surprise absolutely nobody Careless People made me want the chapter Sarah
Wynn-Williams couldnt write best bug in twitter history pic.twitter.com/0VORftYfPn September 8, 2026 Muse are well known for their dramatic performances and musical innovation, but the band has also hit out against the creeping influence of technology in the modern world, including how it might be used for government surveillance or warfare purposes.

Neither the band or Meta have responded to press inquiries, and all accounts seem to still be in place. Are you a pro? Subscribe to our newsletter Sign up to the TechRadar Pro newsletter to get all the top news, opinion, features
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Of course, there might only be a limited number of words and names available for new projects and products, especially with terms as historic and iconic
as Muse (which dates back to Ancient Greece), but Meta's move does raise concerns about the ability of powerful organizations to dominate and commandeer entities such as usernames.

Engadget points out that the @Meta Instagram handle had been used by an independent motorcycle magazine of the same name since 20214, before Zuckerberg's company acquired it, forcing the former to change its name. And when Meta launched its Threads network in 2023, the @threads handle on Instagram quietly changed from a small fashion retailer called American Threads to Meta's control a month later.

If Meta is able to kick off one of the most famous bands of the last few decades in favor of what will likely be a short-lived misadventure, where
will it all end? Follow TechRadar on Google News and add us as a preferred source to get our expert news, reviews, and opinion in your feeds.



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Link to news story: https://www.techradar.com/pro/black-holes-and-revel-ai-tions-metas-new-persona l-ai-agent-accused-of-stealing-social-media-handles-from-top-british-band-muse


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