'These reports are groundless': A report claimed LG wanted to exit the TV business and offload it to a Chinese brand, following similar moves from Sony and Panasonic but LG says the story is 'entirely speculative and misleading'

Date:
Thu, 28 May 2026 14:01:26 +0000

Description:
LG hits back at 'baseless' reports that it was looking to partner up with Hisense for the future and the original report has disappeared.

FULL STORY ======================================================================Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Threads Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter A report claimed LG was in
talks with Hisense executives to explore a possible sale of LG's TV business The original report has been taken offline to be "reviewed by an administrator" LG tells TechRadar that "These reports are groundless" Today has been a rollercoaster for fans of the best OLED TVs a major report from Korean business news outlet EBN claimed that LG was exploring spinning-off and/or selling its TV business to Hisense .

However, the original report has now been removed from the EBN website, replaced with just a pop-up message that says the report is down while it's "reviewed by an administrator". An LG spokesperson told TechRadar "These reports are groundless." LG provided a slightly longer statement to Android Authority that's more forceful: "LG Electronics would like to state that this news regarding the potential sale of its TV business is completely baseless and therefore entirely speculative and misleading." Latest Videos From You
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The original report claimed that LG executives travelled to Beijing to meet executives from Hisense, including discussions of the future of LG TVs and possibly a sale of the entire LG TV business to Hisense.

Maybe this happened, maybe it didn't, maybe it was misreported LG's denial
is firm, but companies often firmly deny things they then go on to do. But if the same were to happen, it would follow a growing trend, making it not necessarily that surprising. From Philips to Sony to Panasonic maybe LG? If
LG were considering a full sale or a partnership with Hisense, it wouldn't be the first big TV brand to do so: Sony's partnership with TCL is likely to
give Sony 's mid-market and budget models a boost, with Sony providing the brand cachet and proprietary technology and TCL bringing its high volume manufacturing efficiencies.

Panasonic has reached a similar arrangement with Skyworth to make its US
TVs, and many Japanese TV brands are made under license too, including
Toshiba and Sharp. Get daily insight, inspiration and deals in your inbox
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Philips' TVs have been made under licence for years, with TP Vision making them in Europe and Skyworth making them for the US.

The reason for all this is simple: making TVs is a tough business with fairly low profit margins, so you need to sell tons of TVs to make money. LG's OLEDs do good business, but its LED TVs have struggled to impress, and are nowhere near as dominant as its OLED sets.

TCL and Hisense are grabbing market share across the board thanks to being able to produce really solid mid-range sets that are pretty damn cheap so much so that Hisense eclipsed LG sales in the premium TV market last year. What to read next Samsung is pulling back from next-gen micro-LED TV tech LG G6 and LG C6 pricing appears on Amazon and it's good news TV makers are fumbling the launch of RGB LED tech, leaving OLED safe

This kind of deal could likely boost LG's entry level and mid-range
offerings, but there would probably be a lot of resistance to it online from OLED fans, because Hisense doesn't have much love for that tech. (A similar worry is facing Sony fans from the TCL partnership.)

Still, LG says you have nothing to worry about reports of its TV business' death have been greatly exaggerated, apparently. Thinking of buying a new TV? Try our TV size and model finder! You tell it how far you sit from your TV, we'll tell you what size to buy based on viewing angle advice from image quality experts, and we'll recommend our three top TVs at that size for different prices. Follow TechRadar on Google News and add us as a preferred source to get our expert news, reviews, and opinion in your feeds.



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Link to news story: https://www.techradar.com/televisions/these-reports-are-groundless-a-report-cl aimed-lg-wanted-to-exit-the-tv-business-and-offload-it-to-a-chinese-brand


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