We want Surfshark to be the Revolut of cybersecurity.: How Surfshark's new
CEO is looking to shape accessible privacy

Date:
Thu, 09 Apr 2026 13:09:09 +0000

Description:
Surfshark's new CEO is looking to create one app to rule them all, but how?

FULL STORY ======================================================================Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Threads Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Tech Radar Get daily insight, inspiration and deals in your inbox Sign up for breaking news, reviews, opinion, top tech deals, and more. Become a Member in Seconds Unlock instant access to exclusive member
features. Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors By submitting
your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over. You are now subscribed Your newsletter sign-up was successful Join the club Get full access to premium articles, exclusive features and a growing list of member rewards. Explore An account already exists for this email address, please log in. Subscribe to our newsletter After eight years under the guidance of company founder Vytautas Kaziukonis, Surfshark has entered its next era with a new CEO Dovydas Godelis.

In his own words, Vytautas was more of a visionary at the strategic level. Godelis, though, is looking to stay very close to the employees, retaining
the singular vision thats bound them together, and him to the company, for years. So what does this mean for the future of Surfshark? I sat down with
the companys new thought leader to see what he envisions for the future, and what the driving forces will be behind his decision-making. You may like Surfshark is one of the few VPNs to offer a real antivirus solution here's the difference Using Surfshark Search can supercharge your internet browsing here's how Surfshark VPN review a fully-featured, low cost privacy solution My first answer was, thank you, no. Godelis was quick to concede he didnt
jump at the chance to take control at Surfshark. My first answer was thank you, no.

Despite over seven years in the company, most recently as COO, he hadnt seen himself as the leader it would require. Regardless, it was the wish of Surfshark Founder and former CEO Kaziukonis that Godelis would replace him.

He said, Well, this is the way it will be, because the best leaders are the ones that dont want to be a leader, something Godelis claimed his predecessor had observed among his staff throughout his tenure on top.

Under Kaziukonis, Godelis rose from being an advertising specialist to Head
of Paid and Mobile Marketing, Head of Growth, and finally COO before taking full control on March 17, 2026. The one thing that I dont want to change is myself. As COO, Godelis admits he has already fixed many of the things he wanted to change at the company leadership issues, structure, and decision making. Despite now having product and personnel under his purview, Godelis
is keen to focus on simplifying what Surfshark already has.

I think our weakness is that we have lots of things already. We should allocate more time and invest more in existing products.

I still think there is so much potential with existing products to make them better. Dovydas Godelis, CEO of Surfshark Its a fair point. In the past three years alone, Surfshark has launched everything from a private search engine
to a popular Alternative ID tool, not to mention the Incogni data removal service and recently launched HeyPolo location tracker separate products but under the same company umbrella. A little focus on core business might not be such a bad idea. What to read next The price of transparency: What
Surfshark's data request reveals about its collection policies Not equipped
to handle that responsibility: the VPN industry reacts to TechRadar's latest research How a TechRadar investigation pushed Surfshark to overhaul its data collection

I still think there is so much potential with existing products to make them better, chimes Godelis, if you put everything on [the users] plate, there might be lots of confusion. We want Surfshark to be the Revolut of cybersecurity. (Image credit: Surfshark) Dont mistake Godeliss quest for simplicity for a lack of ambition, though. Throughout our conversation, he regularly compared his vision to that of credit cards, Why do people use credit cards instead of cash? he started, Because its seamless.

We want Surfshark to be the Revolut of cybersecurity, Godelis explained, one single app for everything you need to protect yourself.

Revolut didnt reinvent banking when it launched. Instead, it took a widely used concept, made it simple. It gave users the flexibility to choose what they wanted, and cheaply too.

Our mission is to build the most beloved cybersecurity products for everyone. Dovydas Godelis, CEO of Surfshark Areas outside of traditional banking, such as stocks and crypto, already existed. What Godelis finds most impressive about Revolut is the companys ability to weave those functionalities and more into a one-app solution without overwhelming users.

Translating that approach to Surfshark wont be simple, though. Surfsharks array of functionality might all sit under a cybersecurity header but weaving together the likes of the VPN, antivirus, dark web monitoring, email
aliasing, and more, and all the customisations and settings for each, will be a tough task if simplicity is paramount.

How to do that, without removing functionality, while still staying true to Surfsharks mass-market appeal, will be quite the challenge.

In Godelis words, Our mission is to build the most beloved cybersecurity products for everyone. Our mission is to build the most beloved cybersecurity products for everyone. As ever, the problem for VPNs is that, as Godelis explains, Its hard to showcase value, you just have to trust it.

If a VPN is doing its job, a user wont notice it at all. Thats why, according to Godelis, underlining VPNs use to new customers starts with education.

The theory goes that if more people understand tools such as password managers, antiviruses, and VPNs, the daily benefits become clearer. And, by keeping Surfshark at a low, accessible price, and including other key tools such as Antivirus, Surfshark gives itself an advantage by becoming an obvious entry point as the one unified protection solution Godelis is so keen for.

The only wrinkle is that some entry-level products still undercut Surfshark, because theyre free. And, if those free products seem to work, then customers might not realise what the real costs to them might be.

If you were happy with Everlink and Nexus that we introduced last year, there will definitely be something more. Dovydas Godelis, CEO of Surfshark Bringing privacy to the masses is what Godelis intends to highlight and, for him the first layer of defense is a password manager.

Password managers, he thinks, give the practical benefits of password protection and storage, while also moving users away from insecure, more easily accessed solutions. While Surfshark is yet to offer such a tool, Godelis recommends 1Password.

Alongside this, he recommended a VPN and an antivirus. A password manager, then, is the one tool Surfshark is yet to introduce to complete its trinity, which begs the question is there one on the cards? On that, Godelis kept his cards close to his chest.

Instead, he chose to drop a teaser on Surfsharks server network technologies.

If you were happy with Everlink and Nexus that we introduced last year, there will definitely be something more.

The additions of a password manager and yet more ingenious infrastructure sound a long way from simple, though.

So, which is it to be from Godelis more products for more customers or the Revolut-like one app to rule them all? It sounds like the next few new releases will show the way.



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Link to news story: https://www.techradar.com/vpn/vpn-services/we-want-surfshark-to-be-the-revolut -of-cybersecurity-how-surfsharks-new-ceo-is-looking-to-shape-accessible-privac y


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