'AI is only as strong as its data': Why Microsoft is betting on this little-known startups 700B parameter model to predict your next purchase

Date:
Tue, 07 Apr 2026 19:10:00 +0000

Description:
Microsoft and Yobi partner to deploy a 700 billion parameter AI model that predicts consumer intent using consented behavioral data across platforms.

FULL STORY ======================================================================Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Threads Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Tech Radar Pro Are you a pro? Subscribe to our newsletter Sign up to the TechRadar Pro newsletter to get all the top news, opinion, features and guidance your business needs to succeed! Become a Member in Seconds Unlock instant access to exclusive member features. Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over. You are
now subscribed Your newsletter sign-up was successful Join the club Get full access to premium articles, exclusive features and a growing list of member rewards. Explore An account already exists for this email address, please log in. Subscribe to our newsletter Microsoft supports Yobis 700 billion
parameter model using Azure infrastructure Yobi analyzes purchases and visits to predict future consumer behavior The system targets users earlier than traditional search and social ads Microsoft has entered a partnership with behavioral AI startup Yobi to develop predictive consumer intelligence using
a 700 billion parameter model.

According to the company, its AI system relies on consented, real-world data, including purchases, store visits, and marketing conversions. Going forward, Microsoft will provide platform operations and cloud infrastructure via
Azure, while Yobi manages behavioral AI training and customer modeling. Article continues below You may like Microsoft unveils Maia 200, its 'powerhouse' accelerator looking to unlock the power of large-scale AI 'If someone can inject instructions or spurious facts into your AIs memory, they gain persistent influence over your future interactions': Microsoft warns AI recommendations are being "poisoned" to serve up malicious results 'We're working with an infinite set of minds': Microsoft CEO Satya Nadella says AI can offer your business so much more than you ever thought possible Application to enterprise advertising Yobis AI system is designed to reach audiences earlier in the purchase journey than traditional advertising platforms.

Regular social and search platforms mostly focus on users already close to purchase, but Yobi identifies customers who have not previously engaged with the brand.

Yobis behavioral model generates predictive insights without exposing individual consumer identities.

The system uses privacy-preserving customer representations to deliver intent signals to enterprise customers, as first-party data is uploaded securely, combined with Yobis behavioral data, and activated in real time through Microsoft Azure. Are you a pro? Subscribe to our newsletter Sign up to the TechRadar Pro newsletter to get all the top news, opinion, features and guidance your business needs to succeed! Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners
or sponsors By submitting your information you agree to the Terms &
Conditions and Privacy Policy and are aged 16 or over.

This partnership reflects our commitment to building AI solutions that are both innovative and responsible, with trust and privacy at the core, said Judson Althoff, CEO of Microsofts commercial business.

Enterprises can access Yobis system through the Azure Marketplace, centralizing their permissioned consumer data and applying predictive models across online and in-store channels.

The AI system is intended to personalize experiences, discover potential high-value customers, and predict outcomes aligned with business metrics.
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Microsofts Azure platform provides the computing resources required to train and deploy Yobis 700 billion parameter model.

Yobis consented database represents one of the largest collections of behavioral consumer data in the United States.

Understanding and predicting customer intent is a competitive necessity, but enterprises today face a data disadvantage, said Max Snow, CEO and co-founder of Yobi AI.

As the leading cloud provider for AI, Microsoft Azure offers infrastructure and best-in-class tooling that allows Yobi to train proprietary 700B
parameter models unlocking for companies like Wolverine the ability to optimize sales without compromising privacy. Follow TechRadar on Google News and add us as a preferred source to get our expert news, reviews, and opinion in your feeds. Make sure to click the Follow button!

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Link to news story: https://www.techradar.com/pro/ai-is-only-as-strong-as-its-data-why-microsoft-i s-betting-on-this-little-known-startups-700b-parameter-model-to-predict-your-n ext-purchase


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